This video shows you how to real with loose strands on your rug and was created by the team at The Rug Seller. It is common for people to pull at the loose strands in an attempt to remove them however this can and often does damage the pile of the rug. The most effective way to remove loose strands and maintain the appearance of the rug is to take a sharp pair of scissors and trim the loose strand level with the rug as shown in the video.
You can see more rug care tips here http://www.therugseller.co.uk/care/.
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